Created simple and intuitive user-centered interfaces from complex airspaces to empower everyone to safely access the skies.
Designing for end consumers in Australia, I helped solve business problems and user pain points that were unique to drones, including:
• Lack of in-app signup • Confusion around what delivery spots are • Stuck at checkout & drop offs • Large images get harder to browse & need to develop partner trust • Customization takes long time
As a lead product designer, I worked on Wing mobile app refresh and new features, including typography, color palette, design system, new user signup, shopping, delivery spot, checkout, multi-drone delivery, and order tracking. I closely collaborated with 6+ ENG, 1 PM, 2 Marcom, CX, 2 UXR, and legal, resulting in 30k successful signup, 46% same day new user checkout conversion rate, 320k deliveries, and 77% successful checkout rate.
Created and organized the Design System within Figma to re-use and componentize all the elements across all products on Web, iOS & Android. Speeding up engineering and design work and saving many engineering hours recreating components. Based off best practices and UX do's and don'ts on the qualitative and quantiative user research findings.
Created OpenSky, a popular consumer drone-flyer app to easily see and plan where you can or can't fly your drone.