The future of fashion technology.

XO is a London-based app-connected cult fashion technology brand for Generation Z, the 10 to 25­-year-­old consumers who love fashion, music and gaming. XO is short for exoskeleton as what you wear on the exterior to personalize, customize and express yourself. XO also refers to love and kisses in regards to the emotional connection humans have with their clothing and the humanization of technology. Currently, all items are sold out.

Press:

• Mashable: The future of LED clothes is finally brighter
• Mashable: Team behind Lady Gaga's flying dress to bring wearable tech to a store near you
• TechCrunch: The best of Highway1’s hardware accelerator demo day
• Highway1: XO is funded by Highway1 Hardware Accelerator in San Francisco in Spring 2016 class
• PCH: Highway1 Demo Day Featured Startups
• Wareable: Studio XO Generation Z teens want to wear the internet
• Forbes: Is This The First Example Of Truly 'Beautiful' Wearable Tech?
• WIRED Magazine: Beyond Wearables: New Frontiers in Interactive Tech
• CraneTV: Science meets style in this fashion laboratory as the boundaries of wearable tech are tested.
• WWD: Lady Gaga Favorite Studio XO Builds Fashion-tech Brand
• Forbes: The Future Of Fashion: 10 Wearable Tech Brands You Need To Know
• Instagram: Social media influencer Ayu Gani with XO app-connected backpack
• The Next Black Documentary: Studio XO on Wearable Tech
• The Next Black Documentary: Studio XO on Wearable Tech [Extended]
• Lady Gaga introduces VOLANTIS, the World's First Flying Dress
  
• Infiniti Car Commercial Studio XO
  
• Absolut Nights Techno Couture Commercial Berlin Studio XO

Awards:

• Webby Awards Winner 2017 - Grammy Live Experiences (three-time winner)
  
• Cannes Lions International Festival of Creativity Gold Lion Award
  
• Wearable: Top 50 Wearable Tech Gamechangers
  
• The One Club Awards London

Project Info:

• Creative / Art Direction: Benjamin Males, Studio XO, Co-Founder
• Creative / Art Direction: Nancy Tilbury, Studio XO, Co-Founder
• Creative / Art Direction: Richard Thornn, Studio XO
• App Creator, App Designer, Product Lead, Software, Board Member Advisor: Joey Primiani, Superfuture
  
• App Engineering: Mirko Kiefer, Johannes Auer
• Software Hardware Bluetooth LE Firmware Integration: Koji Wakayama, Kentaro Wakayama, Wakayama.io